Overview:
The Head of Social leads the social media department and is responsible for shaping the overall strategy, content direction, and team execution. They work closely with leadership to integrate social media into broader marketing initiatives.
Duties & Responsibilities:
- Develop and oversee the company’s social media strategy across all platforms
- Lead and mentor a team of social media managers and content creators
- Align social media efforts with business objectives and key campaigns
- Monitor industry trends and ensure the brand remains relevant in the digital space
- Track and report on performance metrics, ensuring alignment with business KPIs
- Collaborate with PR, brand, and product teams to amplify social media impact
Skills & Qualifications:
- Extensive experience in social media marketing, with a proven leadership track record
- Strong ability to analyse social data and turn insights into actionable strategies
- Excellent communication and stakeholder management skills
- Deep understanding of content marketing, influencer partnerships, and social commerce