Overview:
Content Strategists are responsible for developing and overseeing a brand’s content marketing approach. They ensure that content aligns with business objectives, resonates with the target audience, and enhances brand visibility.
Duties & Responsibilities:
- Create and manage a content strategy that supports brand positioning and audience engagement
- Develop content calendars and oversee execution across digital platforms
- Conduct keyword research and optimise content for SEO and discoverability
- Work closely with copywriters, designers, and marketing teams to maintain brand consistency
- Analyse content performance and use insights to refine future content plans
Skills & Qualifications:
- Experience in content strategy, editorial management, or digital marketing
- Strong understanding of SEO, audience segmentation, and content analytics
- Excellent storytelling and brand messaging skills
- Ability to coordinate with multiple stakeholders to execute a content strategy