• Work with complex systems such as Adobe Experience Cloud and Sitecore

• Optimise and analyse activity to report on successes and recommendations

• Enable the successful ideation, development and delivery of initiatives

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Our client, a leading healthcare company are on the lookout for a talented Digital Producer to join their growing team. 

The Digital Producer, Merchandising is responsible for enabling successful ideation, development and delivery of initiatives for all conversion and merchandising activities including tactical and non-tactical campaigns, plus personalised content for web, working with assisted channels to drive customer and commercial objectives.

Tactical and non-tactical campaigns include (and not limited to) all brand campaigns, retail campaigns and adhoc / reactionary campaigns.

A digital producer is a master of their craft and are cross-functional with a range of Adobe Experience Cloud tools and Sitecore publishing skills to enable the right experience for the right person via the right channel, always optimising and analysing activity to report on successes and recommendations to all relevant stakeholders.

Responsibilities

Enable tactical and non-tactical campaign activity:

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• Ideate, design and implement planned and tactical campaign activities on the website leveraging Sitecore, Tealium and Adobe Target where relevant

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• Collaborate with Marketing, Go-To-Market and Digital Sales stakeholders for selling products or services

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• Build banners for all digital placements and landing pages driven from customer data and insights to maximise customer engagement and performance

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• Optimise throughout campaign period utilising tools such as heatmaps and Adobe Analytics

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• Monitor competitor activity and initiate conversations with Marketing/Go-To-Market to fill trough periods and drive revenue for Digital Sales

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• Monitor digital sales vs targets and ideate merchandising activities to close any marketshare gaps and exceed FY targets

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• Manage and prioritise multiple campaigns at one time ensuring that customer facing deadlines are met and marketshare opportunities are maximised

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• Develop Adobe Analytics workspace reports and conduct post campaign analysis ensuring insights/learnings and recommendations are shared and conveyed succinctly with stakeholders

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Initiative A/B and multi-variate (MVT) testing:

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• Utilise data, leverage customer insights and action hypothesis derived ideas for planned and tactical retail activities on the website

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• Work collaboratively with conversion rate optimisation (CRO) Manager and digital sales team, marketing, Go-To-Market, product to ideate and deliver testing

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• Ensure testing setup is correct so there are no delivery or reporting anomalies and create multiple variations of testing banners/landing pages when necessary to ensure testing success

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• Develop Adobe Analytics workspace reports for each test that enable a like for like comparison of user experiences based on data

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• Share insights and recommendations to relevant stakeholders

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Deliver compelling content experiences and merchandising experiences:

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• Plan, design, implement and optimise content experiences and merchandising activities across web, mobile and emerging channels ensuring audience targeting and relevancy, quality and accuracy of imagery and messaging – right time, right channel, right person

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• Work collaboratively with Content, Design, Marketing, Product and related teams to deliver the experiences making recommendations on how to get best use of the channel for our audiences, including content and targeting recommendations and designing test strategies in partnership with Marketing teams.

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• Ensure alignment with other digital channels such as email, display and social for a seamless customer experience

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• Share insights and recommendations to relevant stakeholders

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• Ensure adherence to brand guidelines and design systems to maintain design quality

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Leverage Adobe Marketing Suite and relevant tools:

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• Utilise Adobe Analytics for any pre-sale insights that can assist with shaping tactical and nontactical execution to drive engagement and revenue, plus build out dashboards for all activity including adhoc requests to help inform and assist with decision making

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• Utilise Sitecore for the development and build of activity across web.

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• Utilise Adobe Target to target audience segments for geographic/relevancy, multi-variate testing, and optimise activity

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• Work with Analysts to define the best audiences for all campaigns to prevent fatigue and continue to drive engagement

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• Be an Adobe champion across platforms mentioned above and seek improved ways of working within the platforms to reduce effort and drive efficiencies 

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Competitive salary is available for this role, so please apply if you are interested in finding out more information.