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Digital Analytics Specialist

  • Implement and maintain digital analytics of customer journeys

  • Understand performance through dashboards, reports and data analysis.

  • Understand digital experience, and identify opportunities for optimisation.

Our client is one of Australia's leading insurance companies, and they have an opportunity for a Digital Analytics Specialist to implement and maintain digital analytics of customer journeys, through websites and platforms to understand performance through dashboards, reports and data analysis.

The goal is to ensure accurate measurement of online activity to understand digital experience, and identify opportunities for optimisation.

What you should expect:

  • Maintain and configure digital analytics tools to measure and monitor both their core platform, and partner platform performance.

  • Monitor platform and website performance and perform analysis to discover customer experience insights that will lead to opportunities for optimisation.

  • Work autonomously as a digital analytics subject matter expert with key business stakeholders to drive solutions

  • Proactively identify opportunities to enhance the data driven experience framework, leading to better customer outcomes

  • Provide requirements for implementation of advanced event tracking and tagging as content/applications are developed across all Allianz and integrate changes into dashboards and reports.

  • Work with other reporting teams to ensure that web analytics is integrated into the broader Consumer reporting suite.

  • Contribute to the development and streamlining of processes and procedures to enable an effective operating rhythm and proactively manage risk.

Important to your success:

  • Experience of website design, information architecture, page layouts, and customer journey reporting.

  • Demonstrated understanding of web technologies like HTML, JavaScript, server-side scripting, web servers, log files, browser developer tools, etc.

  • Demonstrated analytics skills with the ability to pull out key data sets and report on trends, conversions and engagement rates.

  • Experience delivering projects using agile methodologies nice to have..

  • Demonstrated evidence of technical proficiency with digital analytics tools (Adobe Analytics experience preferable), and hands on exposure with related MarTech systems (Adobe Experience Cloud), software, databases, reporting and communication tools.

What's On Offer

This role will present an exciting opportunity to join a global iconic insurance organisation, which is transforming itself through an ambitious program of change and growth.

They have a strategic focus on digital with a newly established Digital Centre Of Excellence – and with so much going on you'll have the support to give something a go - try different things, take on new responsibilities and explore opportunities

There is a large investment to support our digital strategy at Allianz with an ambitious digital transformation roadmap, and you'll be given the opportunity to make a meaningful impact on how we achieve our goals

You'll work with the latest marketing technology including full Adobe stack

Be part of a team that's open-minded, supportive, approachable and genuinely focused on customer outcomes

What matters to you, matters to us too. Feel supported to have open, honest conversations about the flexibility you need so that you're able to take care of what's important to you

If this sounds like an exciting role, please apply to find out more information.

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