Overview:
Social Media Strategists focus on long-term social media planning and strategy development to maximise audience growth and engagement. They oversee the brand’s positioning on social platforms and create data-driven content plans.
Duties & Responsibilities:
- Develop a comprehensive social media strategy based on market research and audience insights
- Identify key trends and opportunities in social media to inform content planning
- Define KPIs and track performance across different social channels
- Work closely with content creators and paid media teams to align messaging
- Provide strategic guidance on social media algorithms, audience engagement, and platform updates
- Experiment with emerging platforms and content formats to drive innovation
Skills & Qualifications:
- Experience in social media strategy and digital marketing
- Strong analytical and research skills
- Knowledge of platform-specific trends and algorithm changes
- Familiarity with paid social media strategies