Overview:
Growth Marketers focus on rapidly scaling customer acquisition, retention, and revenue by using data-driven experimentation and optimisation strategies. They leverage various marketing channels to drive measurable growth.
Duties & Responsibilities:
- Develop and execute growth strategies to acquire and retain users
- Conduct A/B testing and data analysis to optimise campaigns
- Implement growth hacking techniques across multiple channels
- Work closely with product, design, and engineering teams to enhance the user journey
- Optimise conversion funnels and customer engagement tactics
- Analyse customer insights to drive data-driven marketing decisions
- Stay up to date with emerging growth marketing trends
Skills & Qualifications:
- Proven experience in growth marketing or performance marketing
- Strong analytical and problem-solving skills
- Proficiency in tools like Google Analytics, Mixpanel, and marketing automation software
- Knowledge of A/B testing and conversion rate optimisation
- Experience with paid and organic marketing channels
- Understanding of customer segmentation and lifecycle marketing